Thought I would go and check out the fasted painted website in Shinjuku last night after hearing about the idea by agency Party to promote the launch of Toyota's new car. The concept was to create a painted murial and connect it to a live website meaning viewers could interact with the painting online in real time via http://fpw.toyota-digital.com/. So you can stand in front of the billboard and tweet or like on facebook and your message scrolls across the top on an LCD screen. I really liked the idea and thought it looked interesting but have to say it definitely looks better in the video. Should have really remembered that it is being filmed and streamed (including audio) live though when I said that standing next to the mic. Oops. Anyway despite the faux paus I think the idea is definitely innovative and Party show how important it is to bring together Art Directors and technical minds to create innovative campaigns.
