6 Dec 2011

Glowing Tourism






Spotted these posters on the way to see a friend in Northern Tokyo - can't remember which station but I've since seen them in a few places since then. I liked them for their bold use of line, colour and mix of black and white half-tone images and initially thought the white parts were glow-in-the-dark so I was surprised to realise, after taking a closer look, that they are a series if tourism posters promoting the areas directly surrounding Fukushima (the site of the infamous nuclear plant meltdown). In the end I was wrong about the glow part and on second thoughts it would have been in pretty poor taste...

So how do you promote an area that is so damaged and now synonymously linked with the scary 'nuclear' word? Is it possible that posters can have an effect on convincing people to visit these areas to see what's on offer when health scares are still a serious worry for many?

Bygone is the era of powerful propoganda posters (although they do have a slight communist feel don't you think?) and with such serious questions raised about safety, I'm not sure how these posters will help improve the situation of the people in the effected prefectures.

Would you visit these areas?